What is generative AI?

30th September 2025

Some AI is built different: find out why gen AI is so exciting.

We once again return to the topic of AI – in the tech world right now it is all anyone can talk about! In the only a few years, this technology has progressed from simplistic to complex, becoming one of the most used tools in businesses.

There are a few different types of AI. You have:

Traditional AI – able to follow rules or logic, AI like this is used in things like spam filters and chess engines, where parameters are clearly defined.

Machine learning – a part of AI but not strictly the same thing, machine learning refers to learning from data to make predictions, i.e. predicting stock prices or recognising faces.

And, finally, the topic of our blog: generative (or “gen”) AI.

Gen AI goes beyond what these other models can do – it is able to learn patterns and create new things. It could be used to write a blog like this, or make music, or design graphics: all you would need to do is ask. Some popular models include ChatGPT, Claude and Gemini.

While this is obviously impressive, how could it be useful for you? Generative AI could help to speed up creative work (though be careful you don’t lose your creative voice), across any industry. Skill level and experience matter less if you have an AI to support you!

The downside to gen AI is that some people use it to stifle real artists and spread misinformation through deepfakes. There are also concerns around copyright law, AI biases impacting what creativity looks likes, as well as the ethics of using AI at all.

As generative AI progresses, it has the potential to go further, creating videos, personalising content and becoming more integrated into everyday life. While it is worth being cautious and not relying completely on gen AI, it could speed up processes, making things easier and even reducing costs.

If you’d like to learn more about generative AI and how it could help your business, please contact Interfuture Systems for details.

YouTube: https://youtu.be/CD28hVSS6tk